If you’re like me, you have a lot of interests and talents that you want to share with the world. You may be wondering how to grow your brand on YouTube when you’re multi-passionate. It can seem daunting, but it’s definitely possible! Here are a few tips to get started:
Choose a topic for your channel that you’re interested in and passionate about
With so many interests and talents, it can be tough to decide on just one niche. The best way to grow a profitable brand is to structure your content the right way. Figure out what your main focus is. What is the one thing that you want people to know about you and your brand? Once you figure that out, make sure all of your content revolves around that topic. Then you need to decide the next best thing you want people to know about your brand. That will be your second channel. I created another YouTube channel that will separate my content into two specific niches- this will help me grow as an influencer while also making sure each channel has its intended audience.
Do your research and find out what other channels are covering the same topic
Find some YouTube channels that are in your niche. Look at what kind of content they are putting out and how they promote it. Naturally, we all have more than one interest, passion, or talent. But you want to be smart with how and where you post your content. This is because YouTube (Google) needs to know what exactly your content is about, in order to recommend it to new people. If you have content from multiple niches on the same channel, YouTube may have a hard time categorizing your content. It will be harder for YouTube to find the right audience that will like your videos and be more likely to subscribe. It also affects your audience retention when you have too many topics on the same channel. If people go to your channel content to see what other related videos you have, and there aren’t many, they may not subscribe. It will be difficult for your potential subscribers to tell if you will create content on that topic again, or if the video they watched was just a one time deal.
Promote all of your content topics at the same time
Now that I’ve created a second channel, I made sure to connect it to my first channel by featuring it on the home page. I also suggested in my channel bio that people subscribe to both channels for the full experience of my brand. Finally, I linked the first channel on the “about” page of the second channel, and the second channel is linked on the “about” page of the first. When people watch a video on your channel, they may click through to your home page to see what else you have to offer. Here you can expose them to your other niche by linking that channel on your home page, either the channel, a playlist, or both. If they like the content from your other niche, they can subscribe to both of your channels, and you can still benefit from the YouTube algorithm recommending your videos and showing the right ads to the right people. That means more money for you! It’s a win win!
Promote your channel on other social media platforms
Now, remember I told you I am a socially awkward introvert? This means social media is mentally and emotionally exhausting for me. When it comes to growth, of course, we all know you have to be consistent with putting out content. Then, you have to promote it too. But what if you struggle with managing your brand on social media? A blog is a great way to promote your YouTube channel. You don’t have to create social media accounts on multiple channels if you don’t want to. You can simply have your YouTube channel(s) and your blog. That’s exactly what I’m doing. When you’re first starting out with your influencer business, you’re a one woman show. You have too many hats to wear to also be stressed about making sure you post on five other accounts after your YouTube video goes live. And guess what? You don’t even have to be a serious writer to grow your blog and make money from it. You can simply post about lifestyle content that is similar to your YouTube channel niche.
Interact with viewers and build a community of supporters
Another challenge with being multi-passionate, especially if you’re an introvert, is being able to connect with your audience. Nurturing your audience into a die-hard supportive community requires you to be consistently engaging with your viewers, talking to them, responding to a gazillion comments, and so forth. Now imagine crickets. Imagine there’s barely anyone to engage with because no one understood your brand and your content strategy so they watched one or two videos and left. That’s where having that second channel connected to the first comes in handy. This way, your viewers know exactly what to expect from you when they subscribe. You’ll be more likely to increase your engagement and build a genuine community of supporters who are emotionally connected to you. You need that emotional connection in order to grow.
Create unique content that stands out from the rest
This one is generally easy to do. Just be yourself. As a socially awkward introvert, however, it can be a real challenge because our personality may not be exactly mainstream or universally accepted. We’re a little more quirky than the usual. And that is absolutely okay. It just takes daily baby steps towards building confidence to own that quirkiness on and off camera. Your personality and your lifestyle is what makes you different. It’s your angle, that helps your content stand out from the crowd. I catch myself sometimes watching other content creators thinking I should emulate certain aspects of their brand. That’s the quickest way to get nowhere. Trust the process, and trust yourself.
You don’t have to choose between your passions. You can be a successful influencer with more than one niche by using the tips I’ve shared in this post. Not only will you be able to grow your business and traffic through YouTube, but you’ll also be able to increase profits by diversifying your revenue streams.
Thoughts? Share below!